
A scalable, multi-channel system designed to enable bottle-to-bottle glass recycling across Dubai. The project addresses the issue that over 90% of glass waste in the UAE ends up in landfills due to poor infrastructure and lack of source separation. It aims to create an incentive-driven system that benefits all stakeholders, including businesses, consumers, and recyclers.

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TOMRA, UN-Habitat, Dubai Department of Economy and Tourism (DET), A&E, MMI, and major spirits brands.